Today Meridith is joined by Anthony Iannarino to discuss the art of sales. Anthony tells Meridith how he started his career in sales at age 15, without even knowing he was selling.
They talk about the importance of having conversations rather than pushing a product.
Anthony reveals why consultative selling is so important. But, first, you must be able to tell your clients why they have their problem and how they can fix it, putting you in the position of the client's trusted advisor.
Meridith and Anthony also go into the current state of inflation, why Anthony doesn't think a recession will happen, and why he thinks there are opportunities in a challenging economy.
They discuss Anthony's new book, Elite Sales, and the upcoming Outbound Sales Conference.