Today, Meridith talks with the 1st Lady of Sales, Dr. Cindy McGovern.
Meridith and Dr. Cindy discuss the subject of Dr. Cindy's best-selling book on brand.
They cover why your personal brand is crucial and why you already have one, whether you consciously created it or not.
Dr. Cindy tells Meridith why you should develop your brand, align it with your core values, and live it every day unapologetically.
They talk about why the world loves Dolly Parton and use her as an example of someone who has created the perfect brand for herself, which is so effective.
Dr. Cindy describes the great rebrand and why she thinks it is happening now.
She also tells Meridith why it is essential to have a brand plan, just as you would create a business plan.
Listen to Dr. Cindy's best advice for branding yourself and your business.
April 13
