Welcome to another episode of THRIVE: Turning Uncertainty To Competitive Advantage! In today's episode, we have a special guest, sales legend Julie Thomas, who will be discussing her upcoming book that focuses on the power of value-based selling. Join Meridith Elliott Powell and her guest Julie Thomas as they delve into the strategies and steps needed to connect with clients, build strong relationships, and grow your business. Julie shares her journey from being an accidental entrepreneur to acquiring a successful sales methodology company. They also explore how the sales landscape has shifted over the years, with buyers now accessing abundant information online. But despite this, Julie emphasizes that how you sell is just as important as what you sell. So, if you're looking to navigate the complexities of today's marketplace and make a lasting impact with your sales approach, this episode is a must-listen. Let's dive in and discover the keys to thriving in sales in this ever-changing business landscape. Tune in now to THRIVE!