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Business Development: Strategic Planning

Strategic planning is key to successful business development. If you plunge forward without clearly defining your goals and how you’ll meet them, you run the risk of misplacing your energy and failing to make the kind of progress you envisioned. In this course, Meridith Powell shares how to use strategic planning to work smarter as you develop your business. Learn how to clearly define the long-term goal you want to accomplish, build your strategic planning team, and create a vision, mission, and purpose statement. Plus, learn how to create strategic initiatives, implement your plan, and assess the progress that you’re making (or not making) towards your goals.

Strategic planning is key to successful business development. If you plunge forward without clearly defining your goals and how you’ll meet them, you run the risk of misplacing your energy and failing to make the kind of progress you envisioned. In this course, Meridith Powell shares how to use strategic planning to work smarter as you develop your business. Learn how to clearly define the long-term goal you want to accomplish, build your strategic planning team, and create a vision, mission, and purpose statement. Plus, learn how to create strategic initiatives, implement your plan, and assess the progress that you’re making (or not making) towards your goals.

Learning objectives

  • Designing the foundations for your strategic plan
  • Building your strategic planning team
  • Developing your vision and mission
  • Setting long-term goals
  • Determining the current state of your strategic plan
  • Executing your strategic plan
  • Avoiding common pitfalls
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