The roadmap of how to grow your business and drive sales in a highly shifting, constantly changing economic times.
It is the story of those leaders and organizations that have seen consistent growth through several economic crisis – companies that were founded in the late 1700’s to early 1900’s and they are still in business thriving today.
In this book we share their stories, their struggles, and tell you exactly how they have not only overcome adversity but thrived through it.
Thriving in Uncertainty highlights the journey these successful companies took, the strategies they used, and how they turned uncertainty into the very thing that has fueled their growth.
PART 1:
A history lesson you are going to love. An opportunity to look back more than 250 years at the challenges people and businesses have faced. This section of the book will help you find an odd calm and peace in understanding we have been here before. These business owners faced World Wars, economic depression, and yes, even two pandemics – and through it all, their business survived, thrived, and emerged successful.
PART 2:
The stories, case studies, and journeys of the nine companies that have learned to turn uncertainty to competitive advantage. Each chapter in this section will highlight a strategy and use a company’s real-life story to show how they did it and how effective it is.
PART 3:
Our Nine-Step Formula for Thriving in Uncertainty. This step-by-step guide outlines on what it takes to not only emerge successful but turn uncertainty to your competitive advantage.
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Winner of the gold for the independent bookseller.
