Hey, this is Meridith Elliott Powell and this week I want to talk to you about culture. We all know that culture is incredibly important in attracting customers, it helps in attracting talent. it helps in retaining talent. But I want to ask you as a leader, what are you doing to really develop your culture? You know, the truth about culture is you have one whether you have articulated it or not. Every company, every organization has a feel, a set of words, the way that people would describe that culture. And the truth is, your culture may be good, but until you clearly articulate your culture. Until you really put actions and behaviors around it, it’s difficult to have the kind of culture you really want. That’s going to take your organization to another level. So here’s what you do. Sit down and really think of anywhere between five and seven words that if somebody were going to describe your company, to a customer, to another employee, to an investor, what words would you want them to use and why? And once you have really mapped that out, then ask yourself, how are you going to assign actions to those words? How are you as the leader, going to behave according to your culture? And then how are you going to integrate it throughout your organization? But you want to start there. Start by getting very articulate about the culture because you can’t build the culture you want until you can describe the culture you want. All right. We’ll see you next week with another leadership tip. And remember, together, we are going to turn all of this uncertainty into a major competitive advantage.