Hey, this is Meridith Elliott Powell. And it’s hard to believe, but we have
just a couple of weeks left until the end of the year. Until we put a close to 2021, and most of us are getting ready for the holiday season. Things are slowing down or we’re trying to get last minute details done. And sometimes we can take our foot off the gas when it comes to sales. But listen, that is the last thing I want you to do. In fact, you need to give one more push, but I get it. It can be difficult right now. It can be sensitive right now because customers have a lot more on their mind than talking with you. So here’s a quick strategy that I want you to use in order to really keep your foot on the gas and keep selling right through the end of 2021. Reach out to your customers and simply ask, let them know that this is a busy holiday season. You understand it. Do they want to set up a meeting with you before the season ends or something for right after the new year kicks off. In essence, what you’re doing is letting them know you’re ready, you want to meet and you’re giving them a choice so they don’t feel pushed. And guess what? You’re going to get some last minute meetings before the end of this year. But almost more importantly, once the new year has run in and the celebrating is over, you already have meetings on the calendar. So what are you waiting for? Put the step into place. Keep your foot on the gas right through the end of this year. And together, we’re going to turn all of this uncertainty into your competitive advantage.
