January 11

Thrive-Follow up Strategy


Hey, this is Meridith Elliot Powell. And one of the ways I always like to kick off the year is by getting my content in order. You know, I’m passionate about follow up. You have heard me say it over and over again. The sale happens in the follow up. It always happens in the follow up. And because of that, you need to have a follow up strategy. Now, a follow up strategy needs to be 70% value add. That means 70% of the touches that you’re going to do with your clients, It’s not about you. You’re not asking for business. You’re actually following up in a way to nurture the relationship, position yourself as a resource and build trust. And you do that by having powerful  content and value add ways that you can follow up with clients. Now, the challenge with that is if you wait until you have to follow up to get the content in order, you’re just going to grab anything and it isn’t really going to be thoughtful. It isn’t going to be something that’s really going to help them and to differentiate you from the competition. So use the time that you have now beginning of January to get your content in order. Oh, sure, you’ll add to it over the year, but get some really good high quality pieces, videos, articles, checklists. Things that you think could really be of value to your prospects and customers. Get that together now and when it’s time to follow up, you’ll have this whole bank of things to pull from so that’s the sales tip to kick off the year. And together we’re going to turn all of this uncertainty into a major competitive advantage.

Meridith Elliott Powell

Voted one of the Top 15 Business Growth Experts to watch by Currency Fair, highly engaging corporate motivational keynote speaker Meridith Elliott Powell delivers a cutting-edge message, rooted in real-life examples and real-world knowledge. Meridith’s presentations are full of powerful content, highly interactive, and fun. She helps her clients learn the leadership development, sales and business growth strategies to turn uncertainty to competitive advantage.

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