Hey, this is Meridith Elliot Powell. And this week I want to talk to you about how to fire a customer. That’s right. Sometimes you need to fire a customer. You have to remember that every time you say “yes” to one customer or one prospect, you’re saying no to so many more. So you want to sell from a place of power rather than a place of need. But if you already went down that avenue, if you’re already there, these are the steps you need to take to fire a customer. Number one, you want to fire a customer if they are creating 80% of your headaches and you all know the customers that I mean, they are the customers that if I told you right now you had to go out and have lunch with them, well, you’d rather go to the dentist and have a tooth pulled. You need to fire a customer when they won’t do their part, no matter how good you are. If the customer won’t do their part, they won’t use your services. They won’t activate your services. Guess what? That’s making you look bad. Number three, you need to fire a customer before they are going to fire you. You want to be the first one to pull out because if they’re already disappointed, they’re going to go out and tell everybody else it was your fault that they didn’t achieve their goals. So think about your current customer base. Are there some customers you need to remove to make room for some other customers? And the way you do it is you simply schedule that conversation. You pretty much sit down and say, I want you to achieve your goals. I want you to be successful. I’m just not sure I’m the right fit. Then you send them to your competitor. That’s right. You send them to your competitor because you want your competitor dealing with 80% of the headache and you want to slow your competitor down so can open the opportunity to turn all of this uncertainty into a major competitive advantage. So don’t be afraid. Fire a customer. Say no to the customers that aren’t the right fit. So you can open the door for the customers that are.