On this episode of THRIVE: Turning Uncertainty To Competitive Advantage, host(s) and guest Andrew Sykes discuss the power of trust in the sales process.
Andrew Sykes gives advice on treating promises to oneself as seriously as promises to others, and explains how closing a deal is the natural outcome of a well-run sales process. They also discuss the issues with the current perception of salespeople, and how technology has eroded trust rather than building it.
The conversation includes how to design a first impression that conveys a commitment to serving the customer over their own needs, and the importance of helping customers make smart decisions that lead to progress in their business, life, or career.
Andrew Sykes also touches on the challenges salespeople face from company actions that erode trust, and how apologizing can be counterproductive.
Finally, they highlight the importance of listening and building trust in any situation, and how it can lead to being more successful in sales and life. Tune in to this episode to learn more!