Today, Meridith talks with the No BS Sales guru Walker McKay.
Walker has trained over 200 sales teams and Coached businesses in nearly 100 industries. As a result, companies see a minimum 5x return on their investment working with Walker. He has also worked with sales teams from one to several hundred people and is the founder and principal of the No BS Sales School and Podcast.
They discuss asking prospective clients the right questions and digging deeper than the data to determine if they would be a good fit.
Walker tells Meridith how his No BS training came to be, and they talk about the difference between really successful salespeople and those who aren't.
Meridith and Walker discuss the components of effective sales training and the importance of a phone call.
Find out what sales professionals must do today to position themselves as experts, and hear Walker's number one tip.
