Yes, it is true: if you want to succeed in today’s economy, you need a Ron Paul on your sales team. You’ve heard me say it over and over: this economy has changed, it is a different time and it calls for a different type of sales person. This is what I call a “Trust and Value Economy”. If you want to grow your business, motivate your team and care for your customers, then you have to build trust and create value. You need sales people that your prospects like, your customers trust, and you believe are authentic. Yes, you need a Ron Paul.
Whether you agree with him or think he is crazy, the one point of view we all seem to share when it comes to Ron Paul is that we like him. We all seem to get a kick out of him, enjoy listening to him, and we admire the dedication he has to the message he is sharing. In fact, for most of us, Ron Paul is the only thing that has made the Republican debates worth watching. Why? Because he is authentic.
Face it: we have become a cynical society, with good reason. We’re tired of being lead down the path by our government, corporations and our leaders, only to find their words hollow and their actions self-serving. We’re desperate to find someone, anyone or anything we can believe in. Someone who does what they say they are going to do, and someone whose words match their actions. Whether in business, politics or life, we are searching for authenticity. We’re willing to pay a higher price, build a stronger relationship, and refer our family and friends if the company we’re dealing with can truly deliver on those promises.
Enter a Ron Paul. If you are looking to grow your business, motivate your employees or truly take care of your customers, then you need Ron Paul (or someone like him) on your sales team. If want to stand out from your competition, you need someone your customers can believe in, someone they trust, and someone they believe has their best interests at heart. Yes, you need a Ron Paul.
Again, you don’t have to agree with him or support him, but the truth is most people respect him. Why? Because he has the courage to speak his truth, do what he believes is right instead of what is popular, and stand up for his beliefs despite the risk to his personal success. Put those qualities together and you begin to understand how rare authenticity is these days, and why voters and customers gravitate to it. So, what makes someone authentic, and how can you build a sales team that has those qualities? How can you add a Ron Paul to your sales team?
Let’s look a little closer at what makes Ron Paul authentic.
- Passion – Ron Paul is 76, yes 76! When most people his age are heading to the retirement home, Ron Paul is out there night and day talking to anyone who will listen about what he wants to do to put America back on track. He is passionate, motivated, and excited. His energy and his drive are something we can actually feel and something we gravitate to.
- Connection – Ron Paul is speaking to us in our language. He is expressing our fears, concerns, and our challenges. He seems to understand. He is also providing solutions and ideas on how we can get involved and what we need to do. The way he communicates makes us feel that his only goal is to help us.
- Confidence – Ron Paul’s message is not happy, easy to hear or popular. Like many other politicians he has been skewered by the press and by his rivals. He doesn’t seem to care — it seems like water off a duck’s back. He is so committed to his mission that even the understanding that he will never win is not enough to throw him off the track. His confidence makes even this very ordinary-looking man charismatic.
- Trust – Put all of those qualities together, and the bottom line is we trust Ron Paul. Again, whether you agree with him doesn’t matter; the truth is, people believe him. I don’t think any other candidate delivering the same message could have gotten this far, raised this much money or finished as strongly as Ron Paul. Talk about a good salesman! Only someone as authentic as Ron Paul could have sold such a tough message in such a direct manner. He has been able to do that and attract a strong following because of one thing: we trust him. Trust is hard to come by these days, but there is no stronger bond you can have with a voter or a customer.
Yes, you need a Ron Paul on your sales team; in fact you need a whole sales team full of ‘em. You need sales people who are passionate about what they sell, understand how to truly connect to your customers, have the confidence to always do the right thing, and lastly, sales people who understand the power of building relationships and creating trust.
Succeeding in today’s economy may not be easy, but it is simple. Be authentic!