The State of Uncertainty Annual Report

The Impact of Uncertainty on American Business Today Research Report Series

today's uncertainty can be your greatest opportunity for success


Supply chain issues, inventory shortages, runaway inflation... businesses today are faced with with an unprecedented amount of constant change that has left many business leaders feeling overwhelmed, not sure how to move forward.

But what if I told you that today's uncertainty can be your strategic advantage? And, that uncertainty is the one thing you actually need to propel your business forward?

In our extensive annual research report series, The Impact of Uncertainty on American Business Today, we study of hundreds of CEO’s and top business leaders in cooperation with The Center for Generational Kinetics, to give you all the information you need to turn today's uncertainty into your greatest opportunity for success.

2022-2023 The State of Uncertainty and The Impact on American Business Today

Overall, uncertainty remains one of the greatest opportunities for people who know how to use it. It’s a secret weapon for your organization, your clients, and your team—but only if you shift how you think, feel, and—most importantly—act towards uncertainty.

In this new report for 2022, I compare several data points to last year’s data, giving you unique year-over-year insight into whether your competitors are evolving or missing the boat in this time of prolonged uncertainty. With this apples-to-apples comparison, you can identify early trends and patterns your company can leverage to thrive in a constantly changing market.

2021-2022 The State of Uncertainty and The Impact on American Business Today

Uncertainty can be one of your greatest opportunities and a secret weapon for your organization, your clients, and your team--but only if you do the work to learn how to wield it properly.

Utilizing research and data commissioned from The Center For Generational Kinetics (CGK), we have prepared this report, where you’ll uncover:

  • The influence of uncertainty in business, and the new challenges that are emerging as a result.
  • What top leaders are thinking now and how they are navigating uncertainty.
  • The differences between leaders who are proactive about uncertainty and those who are reactive.
  • A 9-step formula that allows you and your team to leverage uncertainty to create immediate opportunities and long-term sustainable growth.
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